For this Application, you develop a survey instrument and describe your procedures for analyzing the data. These experiences will help you to develop a foundational knowledge of survey methodology.
Imagine that you are creating a needs assessment for the professional issue or interest you identified in this week’s Discussion. Develop an operational definition for the construct you will need to measure (e.g., “job satisfaction”). Then, construct a 10-item survey to measure this construct. Your survey questions should be measurable and based on one of the designs in the Learning Resources (i.e., Likert scale, indexes, etc.).
The Assignment (2–3 pages):
Submit your 10-item survey and a brief explanation of the survey design used to construct it. Be sure to include the operationalized definition of the construct you wish to measure. Briefly explain your rationale for including the items and describe how you would collect and analyze data from the survey. Finally, explain at least one challenge in constructing a survey of this nature. Be specific and provide examples.
Babbie, E. (2016). The basics of social research (7th ed.). Belmont, CA: Cengage.
- Chapter 5, “Conceptualization, Operationalization, and Measurement” (pp. 125–158)
- Chapter 6, “Indexes, Scales, and Typologies” (pp. 159–189)
- Chapter 7, “The Logic of Sampling” (pp. 190–231)
- Chapter 9, “Survey Research” (pp. 254–294)