PCs. Monitors ext. While Acer only do laptops For this example dell is certainly in the differentiation for broad target row. While as in the case of Dell and Apple. Dell certainly has a cost leadership over Apple. I would also like to highlight something that in computers there is no cheap or expensive computers. It is all about the power you have in the computer. The more power you have the more expensive it would be. 6-Strategy Formulation 1.