Important notes: (Deadline: 9th December at 11.00 AM) (Weightage: 25%) Plagiarism free work (0%)
· Exact 1000 words (Excluding title page & reference page)
· Executive summary
· Introduction & Background information
· Answers of case study questions by using appropriate titles
· Add new ideas and Recommendations.
· Minimum 12 references
· Add chart or models to link and justify answers.
· PESTEL or PORTER analysis
(1) Choose an industry you understand and explain how autonomous vehicles might impact that industry. Think about a “to-be” new opportunity autonomous vehicles enable and briefly explain your idea using Kim & Mauborge’s Eliminate-Reduce-Raise-Create Grid.
(2) Is autonomous driving technology a blue ocean opportunity? Why or why not?
(3) Use Autonomous Vehicles (AV) to illustrate the difference between disruptive and Blue Ocean Strategy, and to discuss the growth model in terms of market-creating strategy.
Assignment Rubrics:
 
Written   Communication Assessment 10% 
 
1-2
Did not meet expectations
3-4
Met expectations
5
Exceeded expectations
 
Writing Conventions 
(grammar,   word use, punctuation, mechanics)
Frequent
grammatical   errors
and   misspellings
inhibit   readability Informal language, abbreviations   and slang are used
Few   grammatical errors
(3 or   fewer per page)
Correct   verb tense used
Paragraphs   flow from
one   to another Active
voice   pervasive
Free   of grammatical errors
and   misspellings Effective verb tense used; Uses   phrases and
construction   that delight as
well   as inform the reader
Primarily   active voice
 
Overall Effectiveness appearance/format
Not   formatted to Specifications, Lacking professional appearance
Formatting   is generally
correct,   acceptable
professional   appearance.
Assigned   format followed
explicitly:   Exceptional
professional   appearance
 
Critical   Thinking and Written Analyses Rubric 90%
 
Criteria 
1-5
Did   Not Meet Expectations
6-8
Met   Expectations
9-10
Exceeded   Expectations
 
Clarity 
Writing is not clear. It is
difficult to understand points
being made. The writing lacks
transitions, and few examples and/or illustrations are provided   to support explanation or
recommendations.
Writing is generally well organized and understood. Transitions   are used to facilitate clarity. Some examples and/illustrations are used to   support explanation or recommendations.
Writing is succinct, precise,
effectively organized no ambiguity. Transitions, explanation and elaboration are   extensive to elucidate points. Detailed illustrations and/or examples are   used to support explanation & recommendations
 
Relevance 
Critical issues/questions are
omitted or ignored in the writing.
Most of the critical issues/questions are addressed in the   writing.
All critical issues/questions
are addressed completely in writing
 
Depth of 
Discussion
/20
Ignores bias; Omits arguments
Misrepresents issues; Excludes data; Includes but does not detect   inconsistency   of
information; Ideas contain
unnecessary gaps, repetition or extraneous details overlooks differences
Detects bias; Recognizes arguments; Categorizes content;   Paraphrases data;
Sufficient detail to support conclusions and/or recommendations
Analysis includes insightful
questions; Refutes bias; Discusses
issues thoroughly; Critiques content; Values information Examines   inconsistencies;
Offers extensive detail to support conclusions and   recommendations; Suggests solutions/ implementation
 
Breadth of Discussion 
/20
Omits arguments or
perspectives; Misses major
content areas/concepts;
Presents few options
Covers the breadth of the topic without being superfluous
Considers multiple
perspectives; Thoroughly delves into the issues/questions;
Thoroughly discusses relevant facts
 
Integration 
Elements of Reasoning 
/20
Fails to draw conclusions or
conclusions rely on author’s
authority rather than strength of presentation; Draws faulty   conclusions; Shows intellectual dishonesty
Formulates clear conclusions with adequate support
Assimilates and critically
reviews information, uses
reasonable judgment, and
provides balanced, well
justified conclusions
 
Internally Consistent
There is little integration across the sections of the paper.   Several inconsistencies or contradictions exist. Few of the issues,   recommendation and explanations make sense; not well integrated.
Sections of the paper are generally well linked/connected. Only   minor contradictions exist. Most of the issues, recommendations and   explanations make sense and are well integrated.
All sections of the paper are
linked. There are no
contradictions in the
writing. All issues,
recommendations and
explanations make sense
and are well integrated