Purpose: To convince readers that your position is logical, well-reasoned, and effective. You are either going to focus on the causes or the effects of the topic.
Audience: Universal Audience—individuals who have some college education and who are reasonable.  This is a group of people who are fair-minded and are interested in reading what you have to offer them.
Essay Layout: Use MLA formatting precisely
· Include a claim (position statement) that is placed as the last sentence in the introduction.
· Write in third person—no first or second person pronouns (no I, we, you, etc.)
· Avoid contractions
· Select words that are appropriate and effective for convincing the audience.
Length—from 4 to 5 pages