1) Two similar products are in a store.  Product A is more expensive than Product B.  One consumer chooses Product A while another consumer chooses product B. Why did they not choose the same product?
2) You have a friend you know loves saucy ribs.  You are on a double-date with this person and you suggest Bob’s BBQ because you know your friend loves their ribs.  He/She says they do not want to eat there